The Brief
The Fabulous Theatre Connection (AFTEC) required an annual report to provide public disclosure of the organisation’s operations and activities over the past year. The report is typically issued to shareholders and other stakeholders who use it to evaluate the firm’s financial performance and to make investment decisions.
Why digital annual report? A digital annual report can give us savings in financial and environmental terms. There is no need for hard copies to be distributed to staff, saving a lot on printing. All your information is readily available in a few clicks.
Our Approach
With key methods of ongoing collaboration in place, we worked through numerous iterations of content flow and user journeys, before producing a final set of wireframes.
The wireframes then acted as the guidelines for the concept designs that followed, with fresh colours and vibrant accent colours introducing a personal feel which complimented their existing brand.
Prioritising content
As with most websites in Wright Hassall’s industry, the volume of information that it is necessary to provide a user with is a key challenge.
It is important that the website offers a simple user journey, with digestible content, without reducing the relevance.
We produced designs which prioritised key content, and made further information easily accessible through familiar tools and interactions, such as tables of contents.
