CNY BAR MENU & PREMIUM PACK
CNY BAR MENU & PREMIUM PACK
CNY BAR MENU & PREMIUM PACK
The Ultimate Gentleman's Craft: A Vinyl-Themed Menu Packaging Design
Targeting an upscale gentleman demographic, CNY Bar is a sophisticated space defined by fine wines, cigars, and music. Our task was to design an exclusive, highly ritualistic menu and premium pack.
The Ultimate Gentleman's Craft: A Vinyl-Themed Menu Packaging Design
Targeting an upscale gentleman demographic, CNY Bar is a sophisticated space defined by fine wines, cigars, and music. Our task was to design an exclusive, highly ritualistic menu and premium pack.
The Ultimate Gentleman's Craft: A Vinyl-Themed Menu Packaging Design
Targeting an upscale gentleman demographic, CNY Bar is a sophisticated space defined by fine wines, cigars, and music. Our task was to design an exclusive, highly ritualistic menu and premium pack.
Year
2022
Client
CHAU NAAM YAN BAR
Category
Concept and Layout
Product Duration
6 - 8 Weeks
Research
Research
The Challenge: Breaking the monotony of traditional bar menus to accurately capture the sophisticated tastes of upscale male patrons and materialize the bar's abstract vibe.
The Strategy: We transformed the ordering process into a sensory ritual, utilizing tactile, retro-inspired physical objects to bring the bar's masculine romance and elegance to life.
The Challenge: Breaking the monotony of traditional bar menus to accurately capture the sophisticated tastes of upscale male patrons and materialize the bar's abstract vibe.
The Strategy: We transformed the ordering process into a sensory ritual, utilizing tactile, retro-inspired physical objects to bring the bar's masculine romance and elegance to life.
Concept
Concept
A Vintage Tribute: Centered around a "vinyl sleeve and turntable" concept. It is not merely a menu, but a tangible homage to classic records. Opening the package mimics the act of starting a record player, immediately setting the stage for the premium tasting experience.
A Vintage Tribute: Centered around a "vinyl sleeve and turntable" concept. It is not merely a menu, but a tangible homage to classic records. Opening the package mimics the act of starting a record player, immediately setting the stage for the premium tasting experience.
Design
Design
Visual Style: Employing a striking black-and-gold palette alongside bold retro illustrations—such as winged glasses, speakers, and lightning bolts—the design exudes strong masculine charm and luxury.
Realistic Simulation: The package interior cleverly illustrates a turntable tonearm alongside a highly realistic vinyl record replica, perfectly recreating the visual impact of an actual record player.
Inner Layout: The menu pages feature cocktail illustrations outlined in classical, symmetrical geometric lines, echoing the overarching retro gentleman motif.
Visual Style: Employing a striking black-and-gold palette alongside bold retro illustrations—such as winged glasses, speakers, and lightning bolts—the design exudes strong masculine charm and luxury.
Realistic Simulation: The package interior cleverly illustrates a turntable tonearm alongside a highly realistic vinyl record replica, perfectly recreating the visual impact of an actual record player.
Inner Layout: The menu pages feature cocktail illustrations outlined in classical, symmetrical geometric lines, echoing the overarching retro gentleman motif.
Development
Development
The Challenge: Achieving a premium visual and tactile hierarchy through physical print production.
Print Execution: The outer packaging utilizes glossy lamination paired with exquisite gold foil stamping to create a strong, prestigious sheen. Conversely, the inner menu cover features matte lamination, providing an understated, refined touch that perfectly balances the exterior's boldness with gentlemanly depth.
The Challenge: Achieving a premium visual and tactile hierarchy through physical print production.
Print Execution: The outer packaging utilizes glossy lamination paired with exquisite gold foil stamping to create a strong, prestigious sheen. Conversely, the inner menu cover features matte lamination, providing an understated, refined touch that perfectly balances the exterior's boldness with gentlemanly depth.
Through lively abstract illustrations and ingenious spatial engineering, we successfully injected youthful vitality into Tseung Kwan O Hospital. This project proves that thoughtful design aesthetics can tangibly soothe public anxiety and forge a genuinely caring medical experience.
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